GEICO Brand Book
I worked with Copywriter Steve Bassett on making a fun, quirky and digestible Brand Book for GEICO.
My brief was "Here's the script. Have fun and make it look cool." I made a custom composition book pattern and the binding style was two-fold: I worked with our printer to figure out a binding technique to support 14 internal pages or less, supporting the slogan "15 minutes could save you 15% or more".