GEICO Brand Book
GEICO has many productions overlapping at one time. Tons of people on set, production studios, actors, directors, etc. This was a fun solution that GEICO could hand out to each production, a tactile, simple and informative way to help them get the gecko on GEICO.
The brief was simple: “Will, we have a brand book written, can you make it look cool?
I had the great honor serving many roles at Need Supply Co: Designer, Lead Photographer, Art Director, Producer, rodent exterminator and Illustrator. A place where we strove to do the most with the least and constantly set the bar higher and higher for the indusrty, our competitors and ourselves.
Design
Photography
We had no photographer and models were were arriving soon.
I grabbed the camera and promised I would do my best. I was almost a
year into my first job as a graphic designer and I was about to unkowingly become a photographer too.
I grabbed the camera and promised I would do my best. I was almost a
year into my first job as a graphic designer and I was about to unkowingly become a photographer too.
Behind the scenes:)
Behind the scenes:)
OREO Thins
A 100 year old brand, nearly unchanged in it’s product, was about to release something entirely new... Here are a few examples I was able to contribute to its delicious release.
Two editorial ads.
Exclusive screenprinted OREO Thins packaging sent to influencers
Web banners for ‘manly’ sites. I was able to flex my copywriting on these also.
Play With OREO
As a part of the OREO team at The Martin Agency, I worked closely with a small group of Art Directors and Creative Directors to flesh out where we could push our current campaign, Play With OREO next. I made hundreds of sketches, and a few paintings as we got closer and closer to hitting just the right note. We had no idea we would be working with some of our absolute favorite artists and blowing our client away with our vision. We made it happen.
Play With OREO Case Study
Original Illustrations I created for the pitch.
OREO bought the work without edit. I worked with every piece of art in every OOH installation, setting the type, composition, and compsing elements for over 70 installations.
The Artwork:
McBess, Alex Trochut, Craig and Karl, Andy Rementer,
Ryan Todd, Geoff McFetridge, Andy Bannecker, Shotopop, Jeff Soto, and Brosmind.
McBess, Alex Trochut, Craig and Karl, Andy Rementer,
Ryan Todd, Geoff McFetridge, Andy Bannecker, Shotopop, Jeff Soto, and Brosmind.
Geoff Mcfetridge sketches
Jeff Soto sketches to final
25 Years with GEICO
We threw a huge party for GEICO, commemorating the 25th anniversary of the partnership between The Martin Agency and GEICO. We decided to make something fun, unexpected and special (please God, just no talking animals...). Just one invitation. I showed 3 and My CD asked, “Can we do all of them?” “YES. but can we get them letterpressed?” “Hell yes.”